Share of Voice
The percentage of visibility your brand captures for a keyword or topic, compared to competitors.
Updated September 19, 2026
Share of Voice, explained in plain English
In classic SEO, share of voice means the share of clicks or impressions for a set of keywords. In AI search, it means the share of citations — when buyers ask ChatGPT, Perplexity, or Gemini for recommendations, what percentage of answers mention you? Track it monthly; it’s the earliest leading indicator of whether buyers will hear your name.
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