GEO (Generative Engine Optimization)
The practice of making your content the source that AI engines like ChatGPT, Perplexity, and Gemini cite in their answers.
Updated September 19, 2026
GEO (Generative Engine Optimization), explained in plain English
If SEO is the fight for page-one rankings, GEO is the fight for citations inside the one answer an AI engine gives. AI engines favor content that answers questions directly and early, is clearly structured with headings and FAQs, uses schema markup, and shows genuine authority. As more buyers ask AI engines for recommendations instead of searching, GEO is becoming the visibility metric that matters most.
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