Engagement Rate
The share of your audience that interacts with your content — likes, comments, shares, saves, and clicks.
Updated September 19, 2026
Engagement Rate, explained in plain English
On social media, engagement rate is what algorithms actually optimize for: content people save and share gets shown to more people. On a website, it’s time on page and scroll depth. Track it per platform and per content pillar — your engagement data is the cheapest strategy consultant you’ll ever hire.
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