Alt Text
The written description of an image that screen readers and search engines rely on.
Updated September 19, 2026
Alt Text, explained in plain English
Alt text serves accessibility first — describing the image to visitors who can’t see it — and SEO second, since crawlers can’t see images either. Good alt text is specific and natural: “Marketing team reviewing a content calendar on a laptop” beats “image1.png” or keyword-stuffed nonsense. Every image Content Craft AI generates ships with AI-written, SEO-aware alt text.
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